UPDATE - 1 June 2006
BCWWA Watermark Article: Governance Update
By Jim Levin, President
Governance has moved from concept to practical reality for the Association. As you are now aware, we now have a Chief Executive Officer (CEO) – Ms Natalie Zigarlick – who is fast at work looking at operations and resource requirements. We also have a new Board of Directors operating under the new form and function described in our previous report. This is an interim Board which will dissolve at the 2007 Annual General Meeting. Here are some highlights of the practical achievements we’ve made and the plans we have for moving forward
Governance Task Force
The Task Force responsible for leading the governance process is moving towards terminating its own existence. With the interim Board in place and the new form and structure of the Association now approved, the main focus of the Task force is to assist the new Board with its role and to assume management of the governance process, help create the Leadership Council, assist with the Strategic Planning process and develop a membership package that can be implemented by an Ad Hoc committee of the Board.
The new Board is pleased to report that the efforts of the Governance Task Force to steward the restructuring of the Association has been recognized by someone peripheral to the process but who has the appropriate expertise.
“I just recently reviewed the … new governance system being implemented at BCWWA and would like to congratulate the Association for being progressive in this initiative.
As a person trained by Dr. John Carver as a consultant in Policy Governance, and having experience working with an Association that implemented this system successfully, I feel very confident that in the long run the path you are on will serve the Association very well. As the concepts of this model are very logical and simple, it is difficult for anyone to disagree with it on a conceptual level. However, I would caution that implementation is not always easy and there will, undoubtedly, be bumps along the way and will require a lot of dedication and hard work by your committee members and staff.
Just wanted to congratulate your committee for its foresight and wish you well as you progress through the implementation stages.
Daisy Foster”
Retiring Board Provides Recommendations
On Feb 24, the Governance Task force sponsored a planning session with the retiring Board along with Committee Chairs to develop a set of recommendations for the new Board within the three major areas of the organization: Leadership, Governance and Administration.
A full report is available by contacting the office. However, here are some significant highlights. Keep in mind that these are simply recommendations. It is up to the Board to implement them and/or revise as necessary:
Regarding the new form of the Association:
Where the organization is going:
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increase profile with various publics
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increase revenue; upgrading education & training efforts
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increase membership
Main areas of focus for the organization:
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Leadership
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Governance
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Administration
Need to develop policy that governs all decisions and communications made by the organization:
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“setting the roles and boundaries governing the business”
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clear policies enable business to be carried out and inform staff and volunteers where the boundaries are
Regarding the Purpose and Mandate of the Leadership Council, its role is to:
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Recommend policy to the board
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Provide internal communication between membership and Board including infrastructure needs; support the direction; all to increase wisdom of the Board
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Advise, articulate & support Technical Committees
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Be the “engine”, identifying issues and be the “ears” of the industry
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Filter and vet ideas for the Board
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Make strategic plans to avoid volunteer burnout
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Be accountable to the Board by electing 2 reps that will be appointed to the Board as Directors
Regarding the administration of the Association:
The role of administration is to manage time, effort, energy and money
The Board should:
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define Executive Limitations” for the CEO, especially in the areas of finance, ethics and public representation
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develop a personnel management policy
In providing this set of recommendations, this group can be a resource for the new Board which it may wish to engage as it completes its work in the ensuing year.
Planning for the Future
To ensure that the new form and structure of the Association is truly workable, the interim Board and Leadership Council will work with the Governance Task Force to identify any challenges and determine strategies to address them, implement as many recommendations as possible to “try them out” and revise where necessary and evolve the structure to one that the 2007 Board can work with effectively and efficiently.
One of the major activities underway within the interim period is the creation of the Leadership Council. This will not be an easy task but it is one that everyone agrees is necessary. To that end, the new Board, as one of its first formal activities, will lead a planning session that will be asked to draft a structure and elect two representatives that will become Directors on the Board for the interim period.
Another major undertaking for the Governance Task Force, and perhaps the only remaining large task, is the development of a membership package. One of the key objectives for the association in its new mandate is to figure out how to attract and retain new members. That task, headed by Melanie Sawyer, is now examining what the Association should do such as:
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Create messages that position volunteering as worthwhile to both individuals & the industry
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Define clear, concise, observable benefits of membership:
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opportunities for individuals (networking, partnerships, job opportunities, personal marketing)
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act as the voice of the industry when interacting with others (learning needs advice, accurate professional industry information)
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Articulate volunteer needs (job descriptions; short assignments on focused areas)
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Focus membership drives on entry level young professionals (technical colleges, universities & grad schools)
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Target related conferences/seminars, professional Associations
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Retain existing members:
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limit time involvement
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match skills & experience to volunteer needs
UPDATE - September 27th 2005
Mandate of the Governance Research Committee (Ad Hoc committee formed by the Board)
The BCWWA Board of Directors approved the establishment of an Ad Hoc Governance Committee (the so-called “ Governance Research Committee “) with a broad mandate to assess the Association’s operational model, investigate the potential to incorporate the key elements of a “governance” mode, establish the prerequisites for succession planning and to chart the medium term direction for the Association. The main function of this Committee was to collect data from various stakeholders and make recommendations to the Board of Directors by Sept 2005.
Process
The Committee carried out this mandate in two major stages: Data collection followed by Recommendations.
The data collection occurred in three steps. The first step was to poll members’ opinion and input on the current state of the Association.
After receiving and analyzing the results of that survey, the Committee identified gaps, determined what qualitative measures needed to be taken and followed up with additional data gathering by conducting a facilitated focus group session to obtain additional data and explanation about the Association’s mandate, role and structure.
Interviews of existing Board members were conducted to complete the qualitative analysis, identify their perception of how the Association can best govern itself to serve the needs arising within the industry and identify a structural model.
Recommendations
A report of recommendations was submitted to the Board as of Sept 11, 2005. Here are the recommendations:
Regarding the future direction, the Association should:
- Update the Mission statement
- Create a Vision statement
- Create & promote a Value Proposition
Regarding the Association’s ability to address the needs within the industry, the Association should:
- Use tactics that influence Govt. policy, law and regulation development (not a lobby group):
- pick subjects carefully to act with authority
- prioritize them
- select doable ones
- Be innovative & responsive when relating to all publics:
- vanguard for tried and true & door to innovative and new ideas
- utilize new tools for getting out & managing information
- develop more traditional, face-to-face events (conferences, trade shows, workshops, meetings)
- Define Core Values regarding:
- the organization
- relationship with partners & publics
- mode of operation
- Develop Business Success Indicators annually. Eg:
- grow membership
- provide public information seminars
- develop MOUs with Govt and other publics
- develop working relationships with industry sector organizations
- create recognition program
Regarding the operating model, the Association should:
- Change its operating model
- Operate on principles that enable it to manage its mandate so that the Mission is achieved efficiently and effectively while remaining flexible, open and transparent:
- drive the function of the organization – they are the “owners” (ultimately responsible)
- operate the Association as a truly democratic entity – policy, protocol, procedure & practice made by inclusion and collaboration
- make decisions by simple majority vote
- elect a Board to act as a single entity (speaks with one voice and ensure stated goals are met)
Regarding the Board role & function, the Association should:
- Assign all authority to the Board
- Permit the Board to delegate authority to any body it creates and strive to increase its wisdom so that it makes informed decisions thereby ensuring it is capable of adequate control without micromanagement
- Hold annual elections with limited terms of office
- Elect ½ Board each year (continuity & succession)
- Reduce Board size
- Revise Constitution and By-Laws accordingly
- Empower Board to define Association “Ends policies”:
- Action (what the Association does in a specific area)
- Recipient (to whom – target population)
- Results (desired outcomes)
- Value (at what cost)
- Empower Board to define Association “Means”:
- how Ends are met
- how CEO is directed and evaluated (legal and ethical - not operational)
Regarding the structure, the Association should:
- create a smaller Board (5-8) which appoint committee leads who solicit members from inside and outside the membership
- elect half the Board every year and each person stands for 2 years (provide continuity)
- retire existing committees and restructure based on the organization’s Mission, focus, priorities and strategic goals
- reconsider the number and type of committees it strikes and that all should report to it (none are independent of the Board or the Association)
- revise the constitution and By-Laws accordingly to ensure the model is implemented
- create a position on the Board for the CEO/ED (an ex-officio), delegate the authority for decision making and supply accountability measures
- establish clear lines of reporting and accountability for the staff all under the management and supervision of the CEO
- empower the Board to create standing committees which handle the issues that the Board identifies as its strategic & continuous work (accountable to the Board for staying abreast of developments in the industry and report them regularly)
- empower the Board to create ad hoc committees or task forces that handle specific assignments for short periods of time
- ensure that all committees, sub committees, ad hoc groups etc. increase the wisdom of the Board (make informed decisions)
Regarding the question of how to attract and retain new members, the Association should:
- Create messages that position volunteering as worthwhile to both individuals & the industry
- Define clear, concise, observable benefits of membership:
- opportunities for individuals (networking, partnerships, job opportunities, personal marketing)
- act as the voice of the industry when interacting with others (learning needs advice, accurate professional industry information)
- Articulate volunteer needs (job descriptions; short assignments on focused areas)
- Focus membership drives on entry level young professionals (technical colleges, universities & grad schools)
- Target related conferences/seminars, professional Associations
- Retain existing members:
- limit time involvement
- match skills & experience to volunteer needs
Other Recommendations
- Develop a set of core values that describe how the Association conducts is business. Following is a suggested list of areas for which values should be written:
- our organization
- our relationship with partners and publics
- our mode of operation
- Develop a set of Business Success Indicators - statements of what the Board could do to define how it will set and measure the Association’s goals for the next 12 months.
- Develop a description of membership benefits. To attract members to the Association there must be clear, observable and valued benefits to the potential member (What’s in it for me?). These benefits should be expressed in two areas:
- opportunities for individuals (reasons to join and volunteer)
- opportunities for the Association (What the association provides when interacting with organizations and individuals, in its effort to be the voice of the water and wastewater industry in BC).
- Revise the existing Constitution and By-Laws. The revised structure of the Association will have to be supported (authorized) by a new set of By-Laws.
Implementation
The Board has received the Report, accepted it and its recommendations in principle and re-struck the committee (now simply called the Governance Committee) and given it a new mandate to oversee the Implementation Plan.
The main recommendation is that the Association switch to a governance-based operational model so that it can adequately address the water and wastewater industry needs. There are two major implications:
- Refocus the Association (refine its future direction).
- Restructure the Association (change the operating model).
Regardless of how many recommendations are approved, the intention is to phase in the implementation of the approved recommendations. However, the two implications need to be completed in order.
The Committee will carry out specific tasks and deliver results with recommendations. Specifically, the Committee will:
- strike Ad Hoc groups or individuals and/or Task Forces
- specify expectations, milestones and deliverables
- provide relevant draft materials and other resources
- vet results and recommendations
- submit recommendations to the Board for review and approval.
To ensure transparency and openness, the Committee will oversee communications of all activity. Specifically, it will:
- ensure that appropriate and timely results are released to internal parties including stakeholders
- ensure that appropriate messages are released to external parties strategically
- liaise with staff to ensure efficient distribution and feedback.
The suggested timeline for completion of all activities is tied to Board meeting dates between Sept 2005 and May 2006.




